90 Degrees Music

90 Degrees Music

We create transformational experiences.

Through music, stories and reflection.

Experiences that move you.Stories that stay with you.

Explore our work See a real experience

01 / Why we create

We believe an experience can do more than entertain you.

It can make you stop.

It can make you feel.

It can make you see something differently.

Transformation is the point.

02 / How we create

Music. Stories. Reflection.

01

Music

Draws you in.

02

Stories

Give meaning to what you feel.

03

Reflection

Creates space for something to shift.

Together, they create the room where transformation can begin.

90 Degrees Moments

The moment everything shifts.

Sometimes a song hits differently.

A story becomes personal.

A question makes you stop.

Something shifts.

You cannot manufacture one. You create the space for one to happen.

03 / 2017—Now

A journey of creating experiences.

What started as music concerts continues to evolve through new formats, new environments and new ways of helping people experience something meaningful.

2017 90 Degrees Music Concert The Unveiling
2018 90 Degrees Music Concert The Lavish Album
2019 90 Degrees Music Concert Risen
2020 90 Degrees Music Virtual Session Lockdown Edition
2021 90 Degrees Music Session Walk the Road
2023 90 Degrees Music Concert Becoming
2025 Identity Youth Concert We brought you into the room
2026 IYME The room comes to you

Identity Youth Concert

We brought you into the room.

15 December 2025

Over 500 pre-teens and teenagers entered an immersive experience built around music, identity, stories and reflection.

Explore IYC
From a shared roomto a personal experience

IYME

Now we bring the room to you.

Identity Youth Music Experience transforms the music, stories and experiences of IYC into a personal immersive experience that can reach you anywhere through your device.

The room can come to you. Put on your headphones.

Enter IYME
Deinmy O'Neill, Founder and Creative Director of 90 Degrees Music

04 / Behind the experiences

Meet the visionary.

Deinmy O’Neill Founder & Creative Director

“A story, carried by music, can reach somewhere words may not.”

I grew up listening to Dolly Parton tell stories through her songs. Long before I understood the power of storytelling, I experienced it through her music.

Through 90 Degrees Music, I create spaces where people can feel deeply, reflect honestly and encounter something that can move them towards transformation.

At the heart of every experience is one question: What difference could this make?

The next chapter

From one room to many.

Lagos. London. New York. Your city. And beyond.

Creating rooms with the people who live there—bringing together local musicians, local stories and the 90 Degrees Music experience.

Let’s build the next room together